Designliga is a bureau for visual communication and interior design.
Founded in Munich in 2001 by product designer Saša Stanojčić and communication designer Andreas Döhring, the office has grown into a team of experienced designers, consultants, architects and interior designers.
We work in a cross-disciplinary manner and communicate content through design. We get to the heart of brands and develop inspiring solutions that bring companies and products to life at their spatial, graphic and digital touchpoints. Our long-standing project experience is shaped by our passion, our reason and our rigorous quality standards.
Our clients are enthusiastic, critical and bold. They operate in the fields of consumer and luxury goods, fashion and lifestyle, environment and culture.
Das Neue Kubitscheck
Interior design for ‘Das Neue Kubitscheck’ café in Munich’s Westend district.
The design concept is based on three principles. An initial focus was the personality of the owner. “Tell me the music that you listen to, and I’ll tell you who you are.” This statement was a starting-point and roadmap for the look & feel of the concept for Das Neue Kubitscheck and its subsequent implementation. Das Neue Kubitscheck was to combine a café, over-the-counter sales and an exhibition space for gateau collections, uniting these different requirements in a single space. It was accompanied by strategic considerations of the public perception of the company. The location also played a role; the Westend district is noted for its diverse social classes, with migrant workers, intelligentsia, pensioners and students coexisting in mutual understanding and respect. Das Neue Kubitscheck was designed to symbolize the joy of diversity which arises when individuals meet.
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Designliga
